About Me

My name is Max Lazenby-Pool, and I am currently a sophomore at Southfield High School right here in Michigan. I founded Groom Theory with a clear, focused mission: to redefine the home grooming experience for the modern generation.

The inspiration for this brand came from a personal frustration. Like many, I noticed that the grooming market was split into two extremes—cheap, low-quality plastic trimmers that pull hair and irritate sensitive skin, or wildly overpriced luxury clippers that don't fit a practical budget. I knew there had to be a better way.

As a student balancing academics and a growing passion for entrepreneurship, I set out to bridge that gap. I spent hours researching materials and manufacturer capabilities to curate a collection of tools that prioritize advanced ceramic engineering and skin-safe design.